what value your product or service offers and what benefits it provides; what differentiates you and your product/service from the competition; who are your stakeholders, which may include: your suppliers, your bank, your subcontractors or vendors, your associates, your staff, your clients or customers, and of course the general public; where your clients and customers are located geographically; and what are the most effective distribution channels to deliver your product or service? When developing a strategic marketing plan, your strategic thinking business coach provides the following ten (10) strategic marketing tips.
Strategic Marketing Tip #1: Develop a strategic plan with a clearly defined and focused vision and mission for your business, along with core values and goals
As the foundation for all your business, marketing and other plans.
Strategic Marketing Tip #2: Develop a Strategic Action Plan that breaks down your goals into tasks with assigned leaders and completion dates.
Strategic Marketing Tip #3: Develop strong relationships with your stakeholders. People want to do business with people they know or with whom they have a positive relationship.
Strategic Marketing Tip #4: Be positive, persistent and patient.
Strategic Marketing Tip #5: Focus your primary marketing efforts on existing clients and customers since they are already doing business with you.
Strategic Marketing Tip #6: Develop and implement an Integrated Marketing Communications (IMC) plan.
Strategic Marketing Tip #7: Develop your Unique Selling Proposition (USP) to differentiate you and your business from the competition.
Strategic Marketing Tip #8: Make effective use of the Internet by having an effective website.
Strategic Marketing Tip #9: Develop and implement an evaluation program for your marketing efforts and commit to continuous improvement of your marketing
program.
Strategic Marketing Tip #10: Develop and implement a customer contact management system to promote Top Of Mind Awareness (TOMA) as part of your marketing program.
Your strategic thinking business coach encourages you to develop strategic marketing plans. If you would like to learn more about how to use strategic thinking in developing your marketing program and plans and how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole through his website at http://www.businesscoach4u.com or by email at jgecoach@aol.com
Glenn Ebersole, Jr. is a multi-faceted professional, who is recognized as a visionary, guide and facilitator in the fields of business coaching, marketing, public relations, management, strategic planning and engineering. Glenn is the Founder and Chief Executive of two Lancaster, PA based consulting practices: The Renaissance Froup, a creative marketing, public relations, strategic planning and business development consulting firm and J. G. Ebersole Associates, an independent professional engineering, marketing, and management consulting firm. He is a Certified Facilitator and serves as a business coach and a strategic planning facilitator and consultant to a diverse list of clients. Glenn is also the author of a monthly newsletter, ?Glenn?s Guiding Lines ? Thoughts From Your Strategic Thinking Business Coach? and has published more than 250 articles on business.
To find out more about the benefits & rewards of effectively working with a strategic thinking business coach, please contact Glenn Ebersole through his web site at http://www.businesscoach4u.com or jgecoach@aol.com
Source: http://microdro.blogspot.com/2012/02/strategic-marketing-tips-from-your.html
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