Should Your Site Have an Online Newsroom? | Phoenix Internet ...

Ever since Google?s algorithm change that stresses the need for fresh and frequent quality content, companies around the world have been exploring the idea of adding an online newsroom to their web design. Many sites already have a page that contains press releases or other updates about their company, or a media center, but few are optimizing these pages.

In a 2013 newsroom report on how the world?s top 100 brands are using online newsrooms, statistics show these interesting facts:

• 98% of brands have an online newsroom
• 65% of brands have links on their homepages directly to their newsrooms
• 51% fail to show quality images on their newsroom pages
• 38% of online newsrooms lack functions such as search, tagging and categories
• 35% fail to keep their newsrooms up-to-date
• 29% use video in news releases

One of the major blocks to success that the report showed was due to the fact that, traditionally, SEO and PR have had separate agendas, yet ultimately with the same cause. Due to the growth in social media and use of search engines, the two are becoming more entwined than ever before. While these two areas have the same goal?to generate leads for their company?they typically have different ways of going about it. In order to make an online newsroom successful, they have to work together to achieve their common goal.

The real benefit of online newsrooms is that they present a new opportunity to connect and engage with your audience. These news stories can help to drive traffic to your site by way of search engines and well-maintained social media sites. A good online newsroom has the potential to raise your visibility and help even a small business grow fast.

If you?re interested in revamping your website design with the addition of an online newsroom, CyberMark of Arizona can help you! Contact us today to learn more about the services we offer.

This entry was posted on Monday, February 11th, 2013 at 7:37 am and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Source: http://www.phoenixinternetmarketing.com/blog/should-your-site-have-an-online-newsroom/

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