Sunday, December 2, 2012

Ask HN: Do coding coaches exist? | Hacker News

Ask HN: Do coding coaches exist?
68 points by asher_ 15 hours ago | 61 comments
When I used to play online poker, I had weekly coaching sessions over Skype with a pro who reviewed my play, or talked me through particularly difficult hands, and gave me things to work on. It was incredibly helpful.

I am wondering if any similar thing exists for programmers. I would love to have guidance to improve my programming by someone that is better at it than I am, and be able to get opinions and guidance on my thinking and decisions about particularly complex problems.

I do read a lot, and I have discussions with other programmers, but what I am looking for is something more in depth. I would like a situation where I can get regular, specific feedback.

I haven't heard of such a thing before, and would love to know if there are people out there doing this, or that would be interested in doing this.


I've often thought about doing this. I have been coding for a LONG time, and during that time I, like most programmers, have learned through others and experience that the practical lessons that are difficult or impossible to teach in more formal settings (and that includes the usual training programs that companies put their new recruits through) are much easier explained in a one-on-one setting, often at the whiteboard or through pair programming.

One of the things I've realized is that I love to teach this stuff. I'm not talking about syntax and "what is an object" and all that stuff; I'm talking about stuff like:

- Programming is simultaneously much easier and much harder than you imagine. The trick is to determine what your mind and society just convinces you is hard (before the fact) versus what ACTUALLY separates average or beginner coders from the masters.

- In anything but the smallest script or test application, architecture is EVERYTHING. But architecture is more of an art than a science. It takes more skill than most imagine to figure out what to name things, how few or how many "buckets" to construct such that current and future functionality fits in the right bucket, how to recognize when your current architecture needs to be amended or replaced, yet how to restrain yourself from designing a cathedral when all you need is a two bedroom apartment, and how to develop the discipline and leadership to keep other programmers (and yourself) within the architecture that you've laid out.

- Along the same lines, how much easier it is to code something when you have thought through the overall concepts in your head, not in the world of your favorite programming language.

- The skills you need to learn new programming languages in minutes or hours rather than days or weeks.

- It is fun and enlightening to understand what's happening at the bits, bytes, and machine code level at the same time you understand what's happening behind the layers of abstraction that your programming environment provides. By connecting concepts "all the way down", I've seen many wonderful "a-ha!" moments.

- The notion of "audience". Just as you must design your top level interface to the audience of your end-user, so must you design the layers of your code to the audience of the programmer-user who will use that layer to implement higher layers. Truly understanding that programming at each layer is about designing the best, most usable interface you can for the layer above you is, I've found, one of the quickest routes to respecting and appreciating architecture.

- The true barriers to becoming a great programmer are not often the technical ones. Things like algorithms, idiomatic coding in a certain language, database design, performance analysis, and design patterns are challenging and are worthy to learn, but they are almost unlearnable in a vacuum. When you're just getting started, the same can be said for just learning how to program at all. In my experience, you MUST have a project in mind. You can read all the "21 days" books you can find, but in the end if you don't have an idea that you just can't wait to implement, you'll be sitting there with a blinking cursor and nothing to type but the examples in your books and tutorials. I don't care if it's Space Invaders, you have to have SOMETHING in mind.

- Debugging is often a more important skill than coding. You must be able to shake all superstitions and approach problems from a rational basis. Just like an experimental physicist, you have to learn how to form reasonable hypothesis, understand what would falsify them, and then go about doing so in a methodical fashion (in a process that often looks a lot like binary search). I still occasionally make use of fancy graphical debuggers like those in Xcode and Visual Studio, but the more I studied and mastered the art and science of the debugging process, the less I relied on those things. Nowadays, it is often faster for me to debug a problem with nothing but print statements. I also find debugging to be extremely enjoyable rather than a necessary chore. I think it's because of the "gather evidence, hypothesize, test, iterate" cycle.

- In the end, programming is the reification of "thought structures". I think this is what I find so appealing about the craft: it's the closest we have to magic. When you truly learn to create and reason about these structures in your mind and in your heart, and then learn to translate that into the magic words of your programming language, you will be on your way to becoming a master (or at least be able to create something useful of which you are proud).

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Thank you for the compliments.

> I would really like to read your opinion on what exactly the skills are to "learn new programming languages in minutes or hours rather than days or weeks.

In this there is no substitute for practice and a little drudgery. It is a lot like sight reading sheet music. At first each new piece is a struggle (more so if you are learning the instrument at the same time). But over time, you naturally develop a set of "meta skills" that make you much better at sight reading. Many of these skills you are not even totally conscious of, but they do develop and before long you can play most new pieces just as you can immediately read most new books (though it still takes a deeper read to appreciate the nuance).

So, here's some advice for developing this skill:

- Learn a lot of programming language and, if possible, learn them simultaneously or in rapid series. You're not shooting for mastery of each, just understanding and casual proficiency.

- Again, having a really cool mini-project helps. If you're a math guy, Project Euler is a good way to start building your personal Rosetta Stone. If not, pick a game or some simple app. It needs to be something that fairly well exercises the 20% of each language that is used 80% of the time, but also has enough complexity to warrant playing with the remaining 80%.

- The "Rosetta Stone" example is, I think, apt. Your goal is not to build yourself a personal decoder ring such that you can just match up the equivalent symbols, but for something deeper. You're aiming for something that aligns the concepts in each language such that the superficially similar things are blindingly obvious, but the deeper differences still abstract out to a higher-level similarity that you can train your mind to see when new languages come along. For example, how are object-orientation and functional decomposition, though dramatically different in form and theory, both just translations of a single higher level concept or two? I can't tell you that, because I would be wrong or, at best, trivial. You have to discover those deep mappings yourself. Only then will they really speak to you.

- Syntax is just, like, the language designer's opinion, man. No, really. Stop caring about the syntax while you're learning. Just accept that you're painting with someone else's idea of a paintbrush and move on. As you get more advanced you'll come to have "aesthetic taste" in syntax and you'll know which languages look, to you, like beautiful paintings and which, to you, look like so much angry scratching. But when you're learning a new language (or 10), it's best to put your aesthetic judgements aside and just let it ride. Haskell is a good example of this. At first I absolutely HATED the kind of "sharp" syntax and bizarre ordering of things. The language felt "pointy and argumentative" in the area of my mind that has developed this weird "code sense synesthesia" that has developed over years of looking at so much different stuff. But I put that aside to really learn the language, and while it's still not my favorite language syntactically (that goes to Clojure or CoffeeScript), it became more beautiful and ordered in my mind and took on a kind of beauty that, like certain forms of architecture, is only visible once you understand a bit of the purpose. But in any event, really, ignore the syntax and just treat it as "the rules of the road" until you become more adept.

- Similarly, just because a language LOOKS difficult doesn't mean it is. Tell yourself that it's "just code" (I use this term a lot) and struggle through. Before long you'll invariably look up from your frustrations and say "oh. This isn't as hard as it looked." coughScalacough

- When learning about a language, read about the history of its development and guiding philosophy first. It helps to understand a language more when you know where the designer was coming from. You may not AGREE with the designer(s), but you'll appreciate that there's a reason behind the apparent madness.

- I'd recommend learning the following types of languages simultaneously or in rapid succession to shake yourself of the "different == scary" prejudice that's only human in all of us:

* Something comfortably high level and "cozy", like Python or Ruby

* Something "enterprisey and conventional", like Java or C#

* Something really functional, like Haskell or F#

* Something really object-oriented, like Smalltalk (just go with Smalltalk here)

* Something "industrial". Go with C here or maybe C++

* Something lispy, like Clojure or Scheme

* Something theoretically foundational and bootstrappable, but not lispy. I'm thinking FORTH

* Something painful and to the metal. Assembly language for your favorite architecture.

* Also, do yourself a favor and write at least ONE thing in pure machine code (as in manually write a hex file that will execute). In the DOS days, I wrote a COM file that printed something to the screen using a BIOS interrupt. Load up DOS in an emulator and do that, or do a system call in your environment. This little exercise will be tedious and suck unless you're a hexadecimal masochist, but you'll be forever better for it, because you will have broken the ultimate barrier and actually done the thing most people think of as "ultimate wizardry"... and it won't be as hard as you think.

Keep in mind that this is an intellectual exercise. It's not job training. It should be treated as a hobby at first, because it can be frustrating but rewarding... like a really hard jigsaw puzzle.

Finally, I'd have to recommend picking up a copy of Petzold's Code. Once you read that, get yourself into an online TECS (The Elements of Computing Systems) course and follow it all the way through. Go to http://www.nand2tetris.org/ for starters.

This is all very time-consuming and difficult, and at times it will be extremely frustrating, but it's more than worth it. Once you REALLY get how the machines work and how the various languages above machine code (even assembly language!) are just the result of various people's opinions on what kinds of abstractions to stack on top of the wires, you'll be a better programmer for the rest of your life. You'll also, with continuing practice and education, run rings around everyone at work :)

Good luck!

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I couldn't agree more with all you've said. I've been coding for a while, but only recently had the desire to want to turn it from a skill into a craft. I relish the challenges that I come up against and delight in finding solutions to them.

Apart from the areas in which I know I'm deficient, I also want to uncover the unknown unknowns in my coding, since I am self taught and have doubtless developed poor habits along the way without even realising it.

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I am also self-taught. I was lucky to have many mentors in my professional life, but I also had the foresight to know that I should use my skills as an autodidact to teach myself the things that lie beyond the endless tutorials and self-help programming books. There is genuine value in those things, but they only take you so far.

I think it's wise to study the great open source projects of the world and, if possible, to contribute to them. It is also wise to continually take on projects and challenges just outside your current skills and comfort levels. Who says you can't write a database? A compiler? A video game? Your first attempts may not be professional quality or even usable outside your own little world, but they will help you grow.

A programmer wakes up in the middle of the night and asks "gee, I wonder if I could boot Linux inside a web browser on top of an emulator written in JavaScript?" An average programmer says "Ha! Maybe if I were a wizard." A master knows that anything but attempting it is an excuse in mediocrity. And then Fabrice Bellard shows us all what can be done when the shadow of "The Great Wizard" is cast aside and replaced with the pain and slow but inevitable rewards of real work and productive failure.

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It's funny that this turned up today. Last week I was browsing craigslist for quick side gigs, and came across a post of someone wanting a Django/python tutor. I pinged the person - and decided to help her out. The problem is: I am not comfortable taking money to help someone learn something, since I am not a professional tutor or teacher. Fortunately in this case she was also about to apply for a job at the university I work at, so payment for the tutoring couldn't happen at all (due to potential conflict of interest issues). So instead we worked out a deal where I will help her learn if some of her learning projects are stuff we need to do at my local hackerspace, and helps me with some of the pages I do as volunteer work for charities.

We were talking and have come to the conclusion that this arrangement might be somewhat scalable for learning - an apprentice model for coding, that benefits 3rd parties. It certainly gets around some of the weird power dynamics of traditional apprenticeship/mentoring and paid tutoring. Further it is a good way to get some needed talent to good non-profits that may not be able to otherwise arrange such a thing.

Finally, and this is the kicker - it gives novices practice in real development, and it gives experienced people (who may be hiring) access to people to see how they are at problem solving in a real environment, rather than interview tests, potentially faked code samples, etc. (Not to mention, someone willing to go through the effort of something like this is probably already a great candidate on the strength of "wants to learn more and actually takes effort to do so", which I have found to be a strong indicator for a good employee).

I don't know where you are located, but if you want to get into some more discussions about setting up something like I described above, feel free to email me:

  $HNUSERNAME at gmail.

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Thanks for your reply. It sounds like what you are doing is admirable but not along the lines of what I'm after.

I don't think that there is really any weird power dynamics in this kind of coaching, at least not in my experience. On one hand we are dealing with a domain in which reason is the ultimate method of arbitration, and a good coach would not be presenting me with opinions or ideas that I could simply disagree with due to some difference in personal belief. Instead, they would be challenging me with different ways to think or different ways to approach a problem, and be able to explain its benefits if they weren't obvious to me.

On the other hand, the trust that can be built in this type of relationship can be quite useful for the learning process. Having someone that I respect as a programmer as well as a coach allows me the comfort to know that I could come to them with either a specific problem of general deficiency and get the kind of response that will give me the most enlightenment in the long term, which is often different to what you'd get when asking a question online.

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I'm pretty sure I was unclear in my original reply (not enough coffee at that point to be replying to the internet I think :) ), I think we actually agree more than disagree. Perhaps I can explain what we thought of as problems and solutions a bit better now that I'm fully awake:

First the idea of paid, but not directed tutoring is a bit weird. When a person is paying they exert an influence over the person they are paying. So in a tutoring situation, the student can say "no I don't want to focus on that fundamental thing because I don't see it as important and you have to do what I say". This can turn off a lot of tutors, because they honestly know that understanding that bit really helps (e.g. knowing about how HTTP works, even if you are just writing DJango apps and never deal with anything other than an abstracted object representing the request). The goal of a lot of tutors is to help people learn, and not just make money. Further it is a bit sticky, because if the student decides not to learn stuff, and can't get a job or doesn't really gain skills, it reflects poorly on the tutor - a bit of a problem if that is your business.

The reverse situation exists in programs like internships or company-internal mentorship programs. The mentor/boss always holds a trump card of "because I am higher in the hierarchy and say so" which can influence the student/learner to not want to rock the boat or express disagreement or initiative. This sort of thing really has the same fundamental "I need to work and keep working to afford life" pressure on it.

The traditional solution to this is a mentorship program (basically what you've been describing). This is generally a safe place to be able to express opinions and disagree, and I completely am on board with your entire post in this sense. One of the problems with mentorship generally is that it can be hard to really get deep tho. Conditions like NDAs on work can really limit shared context - problems are kept in the abstract and specific code review/pointers can be lost. This makes the problem hard. Further, finding mentors can be hard, because from the mentor side doing that task falls into the volunteer/contribute to fun oss projects/hobby category, and therefore the task is in competition with other worthy tasks.

So this is why we were talking about the structure I described. It provides a mentorship opportunity with all the benefits you stated, with the added benefit of easily allowing shared context for the mentor and learner, and reducing the opposition of "competing choices". Essentially it is a way to foster mentorship in a way that everyone wins, with the benefits for all parties being a bit more clearly defined and in focus.

A final note about the software field:

At the end of the day - there are lots of equally good technologies, and people, even the best, will have preferences and beliefs on what is a better solution. Things like architectural style (e.g. event driven or threading?), language (python, ruby, clojure?), and on and on don't actually have a "right and well reasoned" answer. It is hugely style/belief/experience driven. Even at the code level this is true - is a facade or strategy better here is regularly unclear. Is a decorator or descriptor the better way to do this thing in python? How should I break up my classes is a huge source of disagreement even amongst people subscribing to seemingly the same philosophical set (e.g. srp, dry, yagni).

Sometimes the decisions made are based on subtle factors that are impossible to easily clearly explain, and it sounds like hand-waving: "down the line it will be easier to refactor for what we actually need rather than figuring out perfect right now" is a statement of belief and experience, not of reason and fact. Particularly when the same person will say "lets do it right - we won't want to change this later" on a seemingly similar problem. I do that. I try to explain why to my team. It really comes down to "because it just is in my experience - the problems are not similar on a human/project level, not a technical or reason level and those human factors are really hard to pinpoint or don't seem relevant, such as the way the boss reacted to a particular statement, or past experience with the client on a completely different project"

My point is that one of the reasons to ask for advice from an experienced person is that they have an opinion and experience in things that you can't just write a book or set of rules about. Ideally they guide you through the minefield of non-deterministic decisions and consequences when there is a lot of choice and no clear obvious solution.

I've guided a lot of people through stuff like this - very bright people who I learned a lot from and who were very good at learning. The biggest problem wasn't "I don't know how to do this" but "I see so many ways to do this and don't know how to choose". It's a weird thing that comes up in engineering and software: how to be wrong in the right way.

I hope this helps clarify what I was trying to say. Best luck with your finding a coach!

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My employer does this in-house, by pairing a programmer up with a more experienced programmer or architect in roughly the same field, and having them review the programmer's work on a regular basis. I bet there's many firms with a system somewhat like this.

That said, if your team does peer code reviews, you get a lot of that coaching that you ask for, directly from your team members.

In fact, if your workplace doesn't have any way by which you can regularly collect feedback on your work, I'd be very worried. If nobody cares about the quality you produce, chances are small they care much about what you do at all. In any sufficiently important team, code reviews are a must in order to guarantee a sufficient level of quality.

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There's Rails Mentors - http://www.railsmentors.org/

I've been a mentor on there for ages and I've "mentored" several people - probably around 7 or 8. The reason I put quotation marks around "mentored" is because of all the people who have applied to be mentored with me, only one has actually applied themselves to the task at hand and consistently requested feedback and guidance.

As a result, that was really the only rewarding mentorship interaction I've had via that site, which is a bit disappointing. One of my colleagues signed up too, years ago when that site launched, and I think he's had better luck; he has a postcard on the wall near his desk from someone he successfully mentored in China.

The reason I bring this up is because I think anyone who wants to be mentored must realize that the relationship goes both ways: you want a good mentor, but your mentor in turn wants a good student - and anything less than that is disrespectful.

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This is a great idea.

I'm not sure if others work the same way, but I know my coding-brain is much more receptive to learning and improvement when the feedback is on code that I've already (tried to have) thought through.

I could read 100 books on Advanced Ruby Theories and "learn" a lot, but take a block of code I've already written and tell me how I could make it better and my synapses will go wild :)

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This is something I've done before, and I quite like it.

I didn't realize how enjoyable it would be until I was a team lead in the early 2000's and I started doing code reviews and established peer reviews in my team. The team would review the code with someone else in the team, and when they couldn't find any issues they'd pass it to me for final review and deployment. The process was sort of gamified (without realizing it, I later found out their goal was to get it by me without me flagging anything).

Since that experience I've been freelancing, I usually try to establish the same environment in the teams I work with. I sometimes do pure mentoring, where I'm not working on the day to day aspects of the project, and am just reviewing pull requests and offering suggestion; but this isn't quite as common yet.

Lately I've been getting more gigs to act as a mentor, and that's pretty cool, but I don't think it's something I would want to do full time. I've found the mix of working with the team and mentoring feels perfect to me.

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I would like for a site to exist where I can go and find an expert on whatever I need and consult with them over whatever communications method they prefer (Skype, Google Hangout, Phone, etc). The experts would work for tips/donations, an hourly/15 minute fee, wishlist items, credits, bitcoins, barter, etc.

If anyone is interested, I have a more detailed roadmap for this idea, a couple of domain names that would work as well as technical and financial resources at my disposal. One of the domain names is ExpertHour.com, which I think is decent enough. I don't necessarily want to co-found this with you, but I might want to commission it or invest what I have for a very small return. Email me if you want to know more.

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At LiveNinja we are doing exactly this and we are launching to the public next week. Check us out at http://www.liveninja.com

If you'd like early access email me at will@liveninja.com

Thanks!

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I've done this for money a couple times, and informally for a few friends. (Plus, a bit more regularly lately as a student at Hacker School, which you ought to check out.)

When I did it for money, both clients were appreciative, but I think it went better with the one I'd previously written a lot of their backend code for, who were also well-heeled. This gave me specific knowledge and more time to give them.

(I could be available for some more of this after the Hacker School term is over, late December.)

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I am planning on creating a startup that would do something along these lines. This would be a great opportunity for me to learn about coaching through Skype. If you are interested, I would love to devote a few hours a week to code coaching.

I wouldn't consider myself an expert, but I have been coding for 9 years or so now. What level are you at, and what level would you prefer your coach to be?

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Amen to this.

Tutors w/o industry experience are useless. And virtually no one with the experience will do the tutoring outside the work.

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I do this. My best success story? I started mentoring my little brother in July when he graduated with a B.A. in philosophy. I code reviewed, wrote assignments, helped him choose his own projects, gave advice on what study, and pair programmed with him on weekends. He worked hard; just started his first job as a software engineer last week.

I used to be a schoolteacher before getting into development, mentoring combines my two favorite things: teaching and programming. Feel free to contact me, I'm open to take on one or two select individuals interested in working hard.

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I think this is something that could be very helpful. In college, I didn't get so much feedback on code, so I would be interested in having a "coding coach".

In fact, I wonder if anyone would be interested in helping a small group get better at coding. The coach would provide feedback and answer their toughest questions. I guess it would be like a small independent coding bootcamp. I'm not sure how compensation would work, but I wonder if anyone would be interested in it?

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I've been approached by 2 people to mentor them in coding, and neither worked very well, but it was primarily my fault. In one case, we just had a lot of communication problems for a few weeks (probably mostly my fault) but expectations weren't set on both sides early on (regular times to meet, goals, etc). In the other case, we ended up discussing things a bit more and decided that's not what he was really after.

That said, feel free to reach out to me if you'd like to discuss it, and perhaps we might be a fit (or I might know someone who is for your needs).

http://phpmentoring.org/ is a site set up to help people match up with each other, but I've no idea what sort of success any of them have had.

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How about contributing to a nice little opensource project? "I had weekly coaching sessions" - Pick/Create 1 Issue/Task every week :P "I would love to have guidance...." - Discuss your plans with the project maintainer/other contributors. "I am looking for is something more in depth......" - Heh you ll be writing code... don't you think that's enough depth :P "regular, specific feedback" - Every merge request you send..... you get a nice code review, and specific feedback... and a ton of suggestions for improvement.

Since "coding" itself is a huge field, just be sure you pick a project that interests you and has a lot of scope instead of $random_famous_opensource_project.

Good Luck :)

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I've benefited from having coding tutors. My path was to pick a project I wanted ti work on, start coding it myself, and then find people who'd be willing to help me figure it out.

The thing that took me a while to understand was that lessons tend to be much more effective when I ask the teacher for help with building a specific feature, including architecture, refactoring, and testing.

Chris Pine's Learning to Program was a very helpful book, too.

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It does exist! Check out Avdi Grimm's pair programming/coaching services: devblog.avdi.org/pair-programming-services/.

If you're looking for a real reboot, consider Hacker School (hackerschool.com) or App Academy.

Disclaimer: I'm one of the founders of App Academy. Read here (http://qr.ae/8QbUb) for how experienced devs thought that App Academy helped them level up.

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When we launch LiveNinja ( http://www.liveninja.com ) in about a week, we will have coding experts/coaches available for you to hire and video chat/screenshare with. If you have any questions or would like to know more please email me at will@liveninja.com

Please also email me if you'd like to be featured on the site as a Ninja/Expert for our launch.

Thanks!

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I can tell you it exists since I'm doing exactly what you describe: providing short sessions over Skype/shared-screens, on various topics including pure coding, freelancing, or ETL.

I only do that on a lightweight volume (and I am paid for that since this year).

I believe Avdi Grimm does something similar too.

This is something I really enjoy doing, and I'm surprised that it's not more widespread.

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I kinda like the idea but...

Coaches for online poker had that convenient that you could get a coach whose prices would always been within your reach: if you were a regular winner (or break even) at, say, $25NL then you probably had a few $25 buy-ins you could use to pay a coach begin a regular winner at, say, $50 NL or $100 NL and both of you could find value in doing that.

Then there was also this idea that you could learn from someone only a bit better than you: someone who was beating one or two levels above yours had already stuff to teach you and would be unlikely to give you bad habits.

But for programming I'm not too sure: it's not really a good idea to learn from someone who's just "a bit better" than you. And if you want to learn from someone who can do $100/hour consulting then it may cost you an arm and a leg to learn anything from him.

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When I played poker (at reasonably low-medium limits) I think I paid $100/hour for coaching if memory serves me correctly.

I don't mind paying for quality coaching at all. I see it as a worthwhile investment in terms of both productivity and happiness (I love learning!).

On the whole, I think high level education is very undervalued. When you think about it, how long is the payback on a $100 coaching session if you get just one really good insight that improves either the efficiency or quality of your code?

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  >> And if you want to learn from someone who can do $100/hour consulting then it       may cost you an arm and a leg to learn anything from him.  
?The only thing more expensive than education is ignorance.?

Benjamin Franklin quotes (American Statesman, Scientist, Philosopher, Printer, Writer and Inventor. 1706-1790)

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I'm a coding coach. I'm only 16 but I am the programming captain of my school's robotics team and I teach a small class.

I have to do just that to help the kids along, to learn, to fix small things and generally become more independent.

I love it.

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Hi there, check Codersumo (http://codersumo.com).

We're still in alpha stage, but the idea is to solve challenges and get feedback and reviews from more experienced programmers.

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Unless programming is a hobby for you, I would recommend you look for a job that has mentoring built in. I remember that at Google -- which hires pretty decent coders to begin with -- there were plenty of both educational and 1-1 opportunities to get better. In fact you had to pass a 'code readability review' with senior colleagues before you got access to check in any code.

If changing jobs is not an option, then, yes, remote coaching/pairing works pretty well. Lately, I have been starting remote study groups to master new technologies with other developers. Take a look here for an example: http://scalafp.pbworks.com and http://scalapro.pbworks.com

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The problem is this. Any coach who you want to listen to can make more programming for themselves than you can afford to pay them.

Getting the incentives right is tricky. Money is often not going to be the right incentive here.

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I agree, money isn't the only incentive. Some people (myself included) have a passion for teaching. Money is just an extra motivator.

I don't think its true that they can necessarily make more programming themselves than I can afford to pay them either. Remember, I am not wanting to hire someone full time, but for only a few hours a week. If I have to pay multiple hours of wages for an hour of high quality coaching, that is perfectly fine with me.

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